Chief Financial Officer

Daniel Welch

Daniel joined Kate Farms as CFO in 2023. Prior to joining Kate Farms, Daniel served as CFO of Oura Health, makers of the Oura Ring. Daniel joined Oura in 2020 and was responsible for driving all aspects of the company's financial activities including financial reporting, planning, treasury, investor relations and corporate strategy.  Before Oura, Daniel led the corporate finance team at Sonos, Inc., where he was responsible for corporate development, strategy, and treasury functions. He helped launch the company’s corporate development and investor relations functions at IPO and led multiple acquisitions and investments on behalf of the company. Before Sonos, he was a vice president in the investment banking group at Morgan Stanley. Over an 11-year career in investment banking, Daniel guided many companies through mergers, acquisitions, capital raising activities and IPOs. He holds a BBA in Finance from Baylor University. Daniel has had a life-long passion for health and wellness and a continuous desire to enable people to live healthy, active lives through innovative products and solutions.