Kate Farms Kids Nutrition Selected as a Good Housekeeping 2025 Snack Awards Winner

GOLETA, CA…June 17, 2025…

Kate Farms is thrilled to announce that its Kids Nutrition shake has been named a winner in Good Housekeeping’s 2025 Snack Awards. The full list of awards can be found on goodhousekeeping.com/snacks2025.

“The thoughtfully-selected, high-quality ingredients in Kate Farm’s Kids Nutrition shake excelled in our evaluations, and the fact that it accommodates a wide variety of dietary restrictions and food allergies makes it an inclusive beverage for kids of all ages,” says Good Housekeeping Institute Nutrition Director Stefani Sassos, MS, RDN, CDN.

“Most importantly, it is made without artificial colors, flavors, or sweeteners, a rarity in the beverage aisle. The rich and smooth chocolate flavor, complemented by an exceptional nutrition profile, made it a true standout winner in this year's awards."

Backed by Kate Farms’ medical heritage, Kids Nutrition is crafted with care—USDA Organic, Non-GMO Project Verified, and made without artificial colors, flavors, and sweeteners. And with three kid-approved flavors (vanilla, chocolate, and strawberry), it’s a win-win: kids love the taste, and parents love what’s inside. From breakfast to lunchboxes to after-school snacks, Kids Nutrition makes high-quality nutrition more convenient.

To find the best snacks on the market, the Good Housekeeping Institute’s registered dietitians and culinary experts rigorously analyzed the ingredient lists, nutrition facts labels, packaging claims, and flavor profiles of hundreds of submissions. Next, more than 1,000 consumer testers tried the snacks to share feedback on taste and provide additional real-life analysis. Winners were selected based on innovations in the food space that taste great and meet nutritional criteria, such as caps on per-serving calories, sugar, and sodium.

“We’re honored to be recognized by Good Housekeeping for our Kids Nutrition shake,” said Catherine Hayden, Chief Marketing Officer and Registered Dietitian at Kate Farms. “This award reinforces our mission to make high-quality, great-tasting nutrition more accessible for all kids—especially those with dietary restrictions or medical needs. Parents can feel confident knowing they’re giving their children something both nourishing and delicious.”

What matters most to parents and kids? Great taste, real nutrition, and a brand they can count on—every sip, every time. Kids Nutrition is a plant-based shake designed to help support your child’s growth and development. It’s perfect for picky eaters or kids with specific health needs. With 27 essential vitamins and minerals, including vitamins A, C, D, E, and zinc to help support a healthy immune system, plus 8 grams of easy-to-digest plant-based protein and 5 grams of fiber, it delivers wholesome nutrition in every sip.

Kate Farms Kids Nutrition is available at select Target stores and online at Amazon, Walmart, Target, and katefarms.com.

Kate Farms was founded when a little girl named Kate couldn't tolerate any of the available tube feeding formulas. Her determined parents, Richard and Michelle, had the transformative idea to develop a formula using high-quality, organic, and plant-based ingredients without the common allergens and ingredients often found in traditional formulas. In 2015, Brett Matthews partnered with Richard and Michelle and became Chairman and CEO to build a great team of people and bring Kate Farms into healthcare to help people with health conditions.

Kate Farms provides nutritional formulas and shakes for children and adults, intended for both oral and tube feeding, whether as sole-source or supplemental nutrition. They are available nationally and eligible for insurance coverage with Medicare, Medicaid, private insurance, and in 34 states for WIC†. All formulas and shakes are made with organic pea protein, fiber, and phytonutrients, and without the top nine allergens, artificial sweeteners, colors, or flavors. Today, Kate Farms, the #1 Recommended Plant-Based Brand*, can be found in more than 1,400 U.S. hospitals, online at www.katefarms.com, Amazon, and in select retail stores. For more information on our full product portfolio, visit www.katefarms.com.

*Independent plant-based formula survey.

†WIC is a registered service mark of the U.S. Department of Agriculture for USDA’s Special Supplemental Nutrition Program for Women, Infants, and Children.