High Protein: Inside the making of purposeful protein

At Kate Farms, we believe that food is medicine. The need for good nutrition doesn’t stop if you’re on a weight loss journey or trying to manage your weight – in fact, nutrition is essential to supporting your health goals.   That’s why we developed our first-ever High Protein Nutrition Shake: plant-based, clinically-precise nutrition that’s made to support real change, whether you’re looking for nutritional support for muscle health, a weight loss journey, or nutrient gaps left by GLP-1 use.  This isn’t just another protein shake. It’s purposeful nutrition, made with clinical precision and a whole lot of heart. From the earliest research to final flavor testing, here’s a look inside the making of our latest innovation—and why it sets a new standard for protein with purpose.   

1. It starts with a health need 

GLP-1 therapies and weight management journeys often lead to reduced appetite—and with that, reduced intake. That’s not just a small shift. It can have serious consequences, including muscle loss, GI discomfort, and nutrition gaps that compromise long-term health.  At Kate Farms, we approached this challenge with the same clinical precision we bring to all our products. We studied the nutritional shortcomings of existing protein shakes, consulted with leading healthcare professionals, and gathered insights directly from GLP-1 users. The feedback was clear: people need more than just protein. They need comprehensive, trusted nutrition that meets their health needs and is as committed to change as they are.  

2. Concept development: Protein with purpose 

From the beginning, we knew this had to be different. Most protein shakes on the market are built around dairy and artificial flavors and sweeteners. Ours had to meet the Kate Farms Standard: organic, plant-based, wholesome ingredients and made with clinical purpose.  Our nutrition teams created a formula designed to support health needs:  

• 25g of organic protein and all 9 essential amino acids to support muscle health 

• 6g of fiber to support digestive health 

• 27 essential vitamins and minerals to fill nutrient gaps 

• Zero sugar† and 160 calories, perfect for GLP-1 users and weight-conscious lifestyles 

 Every ingredient was selected with care. Every number on the label has a reason.

3. Iteration & testing: Flavor, meet function 

We believe good nutrition should be delicious by design. That’s why we didn’t stop at efficacy—we made sure every sip delivers joy. Our Research & Development team undertook hundreds of rounds of iteration, nutrient refinement, and quality assurance to ensure our shake met our Kate Farms Standard for nutrition.   As a result, a key part of our development process was perfecting our shake’s flavor profile. We conducted almost daily taste-testing: preference tests, sensory panels, and tastings with real people (including GLP-1 users), continuously refining the shake’s flavor and sensory experience to make something you’d want to drink, not just something you should drink.  In pursuit of our promise for honest goodness, we conducted the same meticulous quality control and testing that all of our products undergo in order to ensure the formula exceeded our high standards. From practicing rigorous food safety processes, to running countless verification tests to ensure quality, stability, and nutrient precision, our formula was carefully finetuned to perfection at every stage of the development process.  

4. Launch: Purposeful protein enters the world 

After 18 months of R&D, iteration, and care, we’re proud to introduce our newest shake to the world. Whether you’re looking for nutrition support for muscle health, a weight loss journey, or nutrient gaps as a GLP-1 user, our clinically-developed protein shake is expertly designed to help you fuel real change. Because you deserve nutrition that’s as committed as you are.